After spending almost 20 years in Corporate America immersed in Fortune 1000 organizations, and the past decade as a high-ranking executive in public and privately-held companies, Shelly has turned to teaching “modern-life mindfulness” full-time and has become a “self-care activist” who focuses much of her time on communities that are underserved, social justice and community organizations, non-profits and schools.
As someone who has run large departments and companies, and spent a lifetime juggling personal, professional and philanthropic pursuits, Shelly turned to mindfulness to help achieve a work-life balance and to improve her effectiveness, focus and success in business. Through YURU Meditation, Shelly offers organizations seminars, workshops, retreats and classes on mindfulness, leadership development and self-care practices.
In 2016, Shelly launched “America Meditates,” a grass-roots organization practices, 90-minute workshops to cities across America. She is credited as being the producer of the first mass meditation at a professional sporting event anywhere in the country, staging “HEAT Nation Meditation” with NBA® Team the Miami HEAT®. She is also responsible for organizing the largest mass meditation in Fort Lauderdale’s history.
Shelly is deeply involved in offering trauma-informed healing practices to communities affected by gun violence and mass shootings and has led retreats for survivors and victims’ families representing Parkland, Pittsburgh, Las Vegas, Aurora, Columbine and more. She was featured on the cover of Mindful Magazine® in June 2019 for her work in this space.
Shelly’s work and offerings are centered around one precept: no barrier to entry. She believes that mindfulness should be accessible and free to those who want to learn it and it is for that reason that she began teaching free guided meditation classes on Sunday mornings in Hollywood Beach, Florida, on November 2015. Since that date, the “Sand Tribe” community grew from 12 friends meditating together to over 15,000 individuals who have practiced together on a regular basis. Shelly builds movements by throwing pebbles into ponds…that eventually generate waves. She was recently referred to as one of the most “Powerful Women in Mindfulness” by
Selected by the South Florida Business Journal in 2014 as one of their “40 under 40” honorees and in 2015 as a “Most Influential Business Woman” in the region, Shelly’s personal understanding of the pressures of the corporate environment resonate in her workshops and seminars – whether her audience is a room full of students, government employees, school teachers, social workers or high-ranking executives. Her practical and accessible approach ensures participants understand the science behind mindfulness and that they leave with the practical tools needed to realistically incorporate the tools in their daily lives.
Shelly is a student of the Shambhala Buddhist tradition and is certified in MBSR (Mindfulness-Based Stress Reduction). She is also a Search Inside Yourself Leadership Institute (founded at Google over a decade ago) teacher-in-training.
Shelly is currently writing a book about her journey to happiness, self-worth and self-care that will offer practices to its readers.
Shelly has written over 200 guided meditations and her work and classes have been featured on, Tricycle, The New York Times and dozens of national and international television and online platforms. She also shares contemplations each morning on her social media platform, which are consistently reposted by tens of thousands of her subscribers. Shelly holds an undergraduate degree from the University of Miami and a Master’s Degree from Columbia University.


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